If you are a Constant Contact subscriber, you should have received an email from them a few weeks ago with the subject “Why grow your email list? Answer inside.” linking to this article. In the article, they talk about using the segmenting options Constant Contact provides so you can make your emails relevant to your specific targets in an effort to keep people from unsubscribing.
I’m all for growing your mailing list, but as a small business owner, I also know it’s important to control expenses. Controlling the size of your email list will control the amount you are charged each month. Using some email list management techniques will help you target your market while also controlling your list size.
If you haven’t spent a lot of time looking at the options Constant Contact offers for managing your lists, then we should have a chat.