Desktop publishing is my first love, so much so I was doing it before I had a computer. I literally typeset and taped up content then took it to the copy machine. Every client I have ever worked with has some need for desktop publishing, whether it’s creating a .pdf to post on their website or making an entire newsletter for postal delivery. Print material will never go away, and in many cases it’s become a novelty that draws more attention than ever.

While working on a different project for a client I noticed they were producing a regular print newsletter in a terribly inefficient manner. Each issue was taking weeks to prepare and mail and the design and results were not reflecting the time and energy they were putting into it. I suggested they let me take over one issue and after that I was given the job of managing their newsletter. In addition to the print issue I set up a process for cross-posting newsletter content to their blog, website and social media. After a few issues I was able to train them to do it themselves.

Our Approach to Your Desktop Publishing Project

We will discuss your project – perhaps you have an example. If not, I can propose some ideas of how your message might best be represented.

• You supply the content and/or example and I will desktop publish using Microsoft Publisher.

• If you only have a concept, we can outline what you want and I will create on your behalf.

The result is a .pdf for you to print on demand, email or take to your printer.

I have a client who is part of a group that offers trainings. He wants his training materials to include his own branding in addition to the brand of the company he represents. I worked with him to recreate the materials with his company’s look and any edits he wanted while retaining the brand guidelines required by the parent company. Now when he leaves a training, all of the materials those participants will use every day are clearly branded with his information.