I’ve been spending a lot of time updating contact lists for clients. Like hosta collecting, data cleansing is a type of obsession for me, I love it!
Unfortunately, people do not tell us when their email addresses change, when they change jobs, or when they retire. And these things happen at a very rapid pace nowadays. The “shelf life” of an email address is about 18 months! And don’t get me started about those lists you can buy from a broker. If your list needs some attention, we should talk. Questions? Ask me.